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Sunday Nation, May 14, 2006

Cementing Ties with Society

By EVANS ONGWAE

By devoting more than Sh35 million annually to social responsibility, East African Portland Cement Company powerfully demonstrates its commitment to cementing ties with society.

The firm’s social agenda is evident in its assistance of deserving projects in education, water, famine relief and environmental conservation.

And, for the leading cement manufacturer, charity began at home. “We started our programme internally, working with our own people on the issues affecting us,” says Mr Ole Mapelu Zakayo, the Managing Director. “HIV is high on the list of issues. Internal corporate social responsibility focuses on how best we can help our own – hold the people together and recognise their status. We provide medical assistance, facilitate peer counseling, as well as awareness creation.
“We then looked outside and we are now partnering with various communities by employing a collaborative approach; we first want to know their priorities and then devise the solutions.”

For more than 65 years, EAPCC has played a central role in nation building by providing the lifeblood of the national construction industry.
The Blue Triangle brand is a symbol of quality and reliability. The company’s products have built the foundations of housing, education, health, tourism, transport and communication, as well as hydroelectric power projects throughout the country.

However, besides providing quality cement to its customers, the firm is also deeply involved in helping communities to lead better lives.

The company has helped hundreds of young girls secure education by committing funds to ensure they remaining school. Last year, EAPCC built schools and boarding facilities for children in Kajiado District. One of the schools that benefited topped the Kenya Certificate of Primary Examination in the district. The impressive results can be attributed to EAPCC’s assistance.

In Sultan Hamud, the company built dormitories and supplied sanitary towels to schoolgirls. This helped keep them in school and saved them from early marriage or truancy. Girls at the Kibini Primary School were the main beneficiaries.

At the Elerai Girls High School, EAPCC built laboratories and dormitories to accommodate 240 girls.

On different occasions, EAPCC has come to the aid of the hungry in Kajiado, Machakos and Kitui. The company engages its staff to help distribute relief food, ensuring that the rations reach the most vulnerable or deserving cases – usually women and children.

In the drier regions of Kenya, EAPCC has built a total of eight boreholes at a cost of more than Sh1 million each. In these areas referred to as arid and semi-arid lands (ASALs), water scarcity is a perennial problem that forces women and children to trek long distances in search of the precious commodity.

The tortuous search for water has an adverse effect on education for girls, who lack adequate time for studies.

At the same time, EAPCC has a strong policy on environmental conservation. The company has in the past participated in tree planting campaigns in the Mau Forest, one of the country’s vital catchment areas that are threatened with deforestation.

 

 

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