Distinctive New Corporate Identity for EAPCC
The East African Portland Cement Company (EAPCC) has a new corporate identity, complete with a new logo.
For years, the general public confused EAPCC, the firm, with the brand, Blue Triangle cement. Among other things, this meant that the Company had no independent identity, in the public's mind and eye, from the hugely popular brand.
But now EAPCC has an image and identity that people can relate to, a true and distinctive corporate signature.
EAPCC, one of Kenya's most dynamic and truly pan-African manufacturers and a strong player in the East African regional economy, now has its own corporate livery in the new logo.
Now none of our customers will confuse the Company for the Brand; everyone will understand the Company is the Mother of the Brand.
The new EAPCC corporate logo signifies Strength, Heritage and Expertise in cement manufacture.
The new livery maintains the traditional Blue and Yellow colours long associated with EAPCC, but adds the new dimension of Grey, the core product's colour. The combination of Blue, Yellow and Grey makes for a simple, attractive, modern and vibrant logo.
BLUE evokes a serious and professional tone, the base and solid foundation on which everything else sits.
YELLOW reflects the vibrancy, dynamism, energy and warmth of both the Company and the Product.
GREY, which is the binder, represents the Company's core business, cement.
The Brand logo is a diagrammatic pyramid, the Company logo is a stylized pyramid viewed from above, both of them reflecting the enduring strength and symbolism of the pyramids, the world's oldest built environment.
Brand Logo |
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Corporate Logo |
- Brand Logo - Blue Triangle Cement - Blue in colour and has been used since 1933 - known throughout the East African region.
- Corporate Logo - East African Portland Cement Company - Corporate Colours "yellow and blue" maintained in the logo. Grey is input which represents the colour of cement.
"Mother of Blue Triangle" - Bigger in size than Blue Triangle
The colour code for the new logo is as follows:-
Blue - represents our professionalism and is the base on which everything sits on
Yellow - represents our dynamism and energy
Grey - represents our core business. "CEMENT".
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